Sustainability Report 2020-2021 Highlights


The report covers important topics for GUESS: Operating with Integrity, Empowering Our People, and Protecting the Environment. In the last two years, GUESS has accomplished the following:


• Increased globally our eco SMART GUESS denim offerings by 18%

• Achieved gender pay parity at our U.S. Headquarters and Retail operations

•Set ambitious goals to cut our greenhouse gas emissions by 50% and supply chain emissions by 30% by 2030

•Completed a rigorous review of sustainability data by third-party assurance provider KPMG

Rooted in our heritage but fueled by a new energy 

We’re creating iconic GUESS fashion with a focus on sustainability — made by a family of empowered people, with minimal waste.

Upholding the same GUESS DNA: this is our world.

But we are dreaming bigger: this is our future. The values of VISION GUESS support our brand’s evolution, our people’s livelihoods, and a focused concern towards making a positive impact in and beyond the communities and environments we operate in. Read more about VISION GUESS values below.

Clear About Real Change

We are making real, bold changes in sustainability at GUESS, with a commitment to integrity in how we communicate our progress.

Alive with Diverse and Ideas

We welcome everyone everywhere – diversity makes us GUESS, so we want to ensure every voice, across the globe, has a place in our workforce and our communications

Connected with Our Suppliers

We are everyone in our supply chain – we are all part of GUESS. We work with our global partners on training and supporting best-in-class practices at all levels

Our World
Our Future

Creating With Sustainable Materials

We will continue to use more organic, recycled, and responsibly sourced materials. GUESS is working to ensure that all plastic-based materials are recycled.

Optimizing Fashion with Minimal Waste

We are introducing new product designs and ideas around how we make and sell, to be more sustainable and waste less, reimagining fashion.

Part of The Climate Solution

We take the climate crisis seriosly and have set ambitious targets to reduce carbon emissions at GUESS and in our supply chain.

SMART GUESS products are made with environmentally conscious materials and manufacturing processes.
Over 20% of our denim is 
eco SMART, and we are rapidly increasing within 2024 the 75% of our denim main line will follow SMART GUESS guidelines.

Water Saving

Less water used in the denim wash process during production 30% minimum water savings per denim garment in our collection.

Sustainably Sourced

Materials from responsabily managed farms and forest.

SMART GUESS non-denim products contain 20% – 100% environmentally preferred materials.


New technologies and processes reduce use of chemicals.

SMART GUESS denim contains at least 20% environmentally preferred materials and uses production methods with reduced environmental impact.

Greening Our Operations 

At GUESS, we are working to improve our impact on the environment as we continue to build a culture of care throughout the business. As of 2021, we’ve recognized the following green-minded improvements:

•Over 50+ stores in North America and Europe have been retrofitted or opened with LED lighting systems

•Most packaging transitioning to be recyclable or made of recycled materials

•At our global headquarters in Los Angeles, we offer complimentary electric vehicle charging stations for associates, Rideshare and public transports global incentives.

Clear About Real Change

Our progress since our first sustainability plan launched in 2018 is detailed in our 2020-2021 Sustainability Report VISION GUESS.

We proudly stand by the results presented in the report as they were verified using third-party reasonable assurance, making us the first in fashion to scrutinize our sustainability reporting at such a high level.

Our World, Our Brand

Corporate Social Responsibility

We believe that a collaborative approach to addressing systemic social challenges within the industry will produce more sustainable solutions.

Working with supplier partners to ensure international standards for human and labor rights are upheld, GUESS coordinates oversight and remediation efforts, and has developed supplier training and a program for worker empowerment.

Diversity and Inclusion Council

Our aim is for all GUESS associates to feel comfortable and safe bringing their authentic selves to work and contributing fully to our shared success.

To exemplify this belief as a priority, we’ve added diversity and inclusion to annual performance review, launched Diversity and Inclusion Council in Europe in late 2019 (expanding on the previously formed council in America), and continue to engage all associates in the celebration of our diverse organization.

Committed to the Future of Eco-Fashion

As more sustainable fabrics and processing technologies emerge, we evaluate them for potential use by our suppliers. We also assesses emerging approaches to make sure the fibers or fabrics they produce align with the well known GUESS brand and our customers’ high expectation for fit and fashion. In general, we are selective about the sustainable product initiatives we pursue so that we can embrace each one fully, apply it correctly, and include many partners to achieve the best result in our finished products.

Gender Equality

Our aim is for all the GUESS associates to feel comfortable and safe bringing their authentic selves. For this reason, we always want to guarantee equal opportunities and gender equality among all the employees.

According to Égalité Index homme/femme Report on gender equality, in just one year (from 2019 to 2020) Guess’ has improved in France by 10%, reaching respectively 90% rate in 2018, 84% in 2019 and 94% in 2020.

This index is calculated based on gender pay gap, promotion gaps between men and women, parity among the 10 highest salaries and percentage of women having benefited from an increase in the year following their return from maternity leave.

Download the full report here.

Community Partners

While we recognize it is our corporate responsibility to achieve the sustainability targets we set for ourselves, it wouldn’t be possible to do it alone. We are proud to partner with the following organizations, each paving the way for a more sustainable and community-based future:

GRI Community, Sustainability Accounting Standards Board (SASB), Sustainable Apparel Coalition (SAC), Better Cotton Initiative (BCI) , Global Fashion Agenda, The Jeans Redesign, CDP, Science Based Targets Initiative, UNFCCC Fashion Industry Charter for Climate Action, Good360, Fashion Institute of Design and Merchandising, Inno Community Development Organization, Homeboy Industries, Textile Exchange, and The World Stage.