MARCIANO by GUESS at
the Vanity Fair Venice Lounge
From August 30 to September 1, 2024, Vanity Fair Italia hosted the Vanity Fair Venice Lounge, with MARCIANO by GUESS as the main partner. Situated at “La Rotonda”, just a stone’s throw from the red carpet and the Hotel Excelsior, the lounge welcomed guests to experience the magic of cinema, meet stars from the red carpet, and socialize after the film screenings.
Open to the public upon registration only, the Vanity Fair Venice Lounge presented a series of talks with important figures from the film industry and other key speakers, including a talk session with Italian fashion entrepreneurs and public figures Valentina Ferragni and Giulia De Lellis, organised in collaboration with MARCIANO by GUESS.
An event in which visitors enjoyed a unique silver screen atmosphere, all enhanced by MARCIANO-themed elements and fashion exhibit. Guests that signed up for the brand’s newsletter were given an exclusive gift set that also included a MARCIANO tote bag.
The lounge also provided moments for photo opportunities, allowing guests to capture unique memories of their experience, further enhanced by a MARCIANO-branded popcorn cart and “Follow Your Dreams” signage, adding a whimsical touch of movie nostalgia to the festivities.
Furthermore, the event featured a dedicated corner for GUESS Iconic Fragrances, showcasing a “Be Iconic” dressing table offering guests the opportunity to discover and test the brand’s signature scents.