Unveiled the all-new
GUESS Terrazza in Viareggio
GUESS proudly announces the renovation of its landmark store in Viareggio, Tuscany, and the grand opening of the GUESS TERRAZZA café and cocktail lounge on the terrace overlooking the stunning Tuscan coast. The 600sqm store has been completely redesigned with a fresh, modern concept.
The first-floor terrace has been transformed into a sophisticated space featuring meticulous GUESS design elements. The rooftop showcases a rich teal palette, delicate peony motifs, and vibrant salmon pink accents, exuding modern elegance and energy.
Rosenthal’s prestigious porcelain tableware, customized to match the teal and pink tones, enhances the refined atmosphere with a playful touch.
These elements combine to create an exclusive, luxurious ambiance, inviting guests to immerse themselves in beauty and elegance while enjoying light fare, coffee, and cocktails, making it the perfect place to relax after shopping or a day at the beach.
GUESS Chief Creative Officer Paul Marciano says, “We are really excited about the launch of the new GUESS TERRAZZA. It is the first for the brand and as we continue to develop our lifestyle concept, introducing a lounge bar to our Viareggio flagship just felt like a natural progression of our aim to provide an increasingly immersive, 360-degree shopping experience for our customers. “
Viale Regina Margherita 17, Viareggio, Italy 55049 c/o GUESS Store
Opening hours:
Monday – Sunday from 6:30 pm to 11:30 pm
Each Thursday, enjoy live music and a DJ set, adding an extra layer of entertainment to your evening.