GUESS Amore Fragrance LaunCH

GUESS has unveiled its new fragrance collection, Amore, inspired by iconic Italian destinations. The range of four unisex scents aims to capture the essence of Portofino, Capri, Rome, and Venice, which are also the names of the four incarnations of it.
The fragrance launch was accompanied by a series of events. Models Francesca Valenti and Xavier Grey represented the brand in a dedicated campaign in the beautiful landscape of Capri, while influencers were treated to exclusive previews in Ibiza. Pop-up stores in Milan and Ibiza showcased the collection alongside Guess’s summer fashion offerings.