Using influence for good
Ocean Generation and GUESS joined forces for a special Beach Clean-up, reflecting GUESS commitment to our people and the planet. Far more than an ethical necessity, it is a driver of awareness and value, seeing GUESS and sustainability sharing a long history.
Ocean Generation teamed up with GUESS Infuencers
On October 6th and 7th 2021, GUESS hosted an overnight Beach Clean-up for key guests and influencers at Camber Sand Beach, where everyone gathered to clean the beach and celebrate the launch of the GUESS Eco Collection.
GUESS is crafting the future of sustainability, with the aim of developing more conscious and responsible collections. With the help of Ocean Generation, a global movement that exists to restore a healthy relationship between humanity and the Ocean, GUESS brought together fashion influencers to tackle the importance of a healthy tomorrow.
Following the Beach Clean-up, a private dinner was held at the Summer House of the Gallivant, featuring a selection of sustainably and locally sourced foods. The event included a vibrant discussion regarding sustainability, and how GUESS Eco is set to become a legacy within the GUESS Family.
Jaclyn Allen, former GUESS Director of Corporate Sustainability, also joined the event remotely and thanked everyone involved, whilst emphasising the importance to ensure the protection of our future industry wise.
Following the Beach Clean-up, a private dinner was held at the Summer House of the Gallivant, featuring a selection of sustainably and locally sourced foods. The event included a vibrant discussion regarding sustainability, and how GUESS Eco is set to become a legacy within the GUESS Family.
Jaclyn Allen, former GUESS Director of Corporate Sustainability, also joined the event remotely and thanked everyone involved, whilst emphasising the importance to ensure the protection of our future industry wise.
GUESS is now foreseeing innovative solutions and initiatives to set our industry, brand and collections on the path of sustainable success.
