An enchanting escape celebrating Italian luxury
celebrating Italian luxury
From 27th to 29th September 2024, GUESS celebrated its iconic menswear collections in an exciting 3-day event in Tuscany, for a select line-up of well-known international influencers, including Hugo Philip, Luca Vezil and Jaylerr. An action-packed weekend of fashion, luxury, adrenaline-fueled car racing, stunning landscapes, history, fine cuisine and wine tasting, set in prestigious Tuscan hotels and locations.
For our GUESS influencers, the experience started well before their departure: guests received an elegant travel set, including a stylish GUESS trolley and an iconic carry-all bag. An exclusive, practical but also fashionable kit that made the ideal partner for this adventure-packed experience.
Upon arriving in Florence, guests were immediately immersed in the luxurious GUESS lifestyle. Decked out in GUESS and MARCIANO by GUESS apparel and accessories, they experienced a series of exclusive activities throughout the weekend, all under the insignia of elegance and adventure. From a sophisticated dinner at the stylish Tiratissima, organized in collaboration with GUESS WATCHES’ partner SEQUEL, to a scenic car tour through the Tuscan hills, each moment was designed to inspire and amaze.
The excitement continued with a truffle-hunting expedition and gourmet lunch at the historic Castello di Casole, followed by a refined cocktail party back at the Four Seasons, complete with a gentlemen’s whisky bar and games, and a lavish dinner. An event in which every detail, from the bespoke décor to the clothing, reflected the iconic and upscale essence of the brand.
Continuing GUESS’ long-standing partnership with KESSEL Racing, which features the brand’s logo emblazoned on the team’s cars and custom-designed clothing, guests enjoyed nail-biting morning of car racing at the Mugello Autodrome, where the illustrious team took part in Round 4 of the European Les Mans Series. As well as the chance to get up close with the pits, cars and pilots, the influencers were presented with various items from the co-branded GUESS and Kessel apparel and accessories collections. An event followed by lunch at the famous racing-inspired K-SPACE restaurant, before guests returned to the hotel for an informal evening dinner.
